The chick-ification of sports media

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The guy who wrote THIS piece for WRAL —

 

 

 

— needs to surrender his Man Card™ post-haste.

I’ve never known of — or cared to know — the identity of a coach’s significant other or a player’s baby-mama.  But in the DEI era, it’s apparently valuable info that warrants taking us all away from the action on the court or the field for as long as the woke police deem it necessary.

WRAL used to have some decent sports reporters — i.e., Tom Suiter and Bob Holliday.  Now, it seems they have little more than some Clay Aiken lookalikes with a bunch of DEI hires sprinkled in.

Chick-ification is not just a problem at WRAL. It’s permeating every bit of sports media available to us in this modern era.

UNC fans such as myself are about to experience what Kansas City Chiefs fans have been dealing with.  Taylor Swift gets about as much on-camera time as Patrick Mahomes does.

I can guarantee you that the crews calling the upcoming season’s Tar Heels football games will be perpetually making the coach’s girlfriend UNC’s twelfth player.  That’s a disservice to the coaches and the players who have worked so hard to prepare for the season’s opponents. 

I know there are marketing reps all over the globe trying to figure out how to get more women to pay attention to this sport or that sport.  That is what earns us treats like this *sports* coverage of Taylor Swift and Bellichick’s arm-candy.

We get female color commentators. Female play-by-play announcers. Female refs. Folksy lifestyle interviews from the sidelines with the females in player X’s life.

Don’t get me wrong.  I have come across some ladies who have taken time to learn the rules of the sport we’re watching and actually offer smarter game commentary than some of the guys watching alongside us.  More power to ’em. 

To all the drive-bys, give us more talk about teams’ proposed starting lineups and their possible strategies, and a lot less: “Omigawd, is that an engagement ring on girlfriend’s finger ?????”

The DEI era is all about making life miserable for straight, white males. Those folks have squeezed us — or are in the midst of trying  — out of just about every other aspect of society.  At least, leave us sports.